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	<title>Trasaterra</title>
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	<link>http://www.trasaterra.com</link>
	<description>Design, Branding &#60;em&#62;&#38;&#60;/em&#62; Digital Strategy</description>
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		<title>Best and most unexpected Vine you&#8217;ll see this month</title>
		<link>http://www.trasaterra.com/2013/05/best-and-most-unexpected-vine-youll-see-this-month/</link>
		<comments>http://www.trasaterra.com/2013/05/best-and-most-unexpected-vine-youll-see-this-month/#comments</comments>
		<pubDate>Thu, 23 May 2013 00:56:06 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=1622</guid>
		<description><![CDATA[<p>DUMBO has been treated as a movie set for many years and we got quite the treat the other day as we witnessed the movie production of Spiderman outside of our window. Jason captured one of the most dramatic scenes&#8230;</p><p>The post <a href="http://www.trasaterra.com/2013/05/best-and-most-unexpected-vine-youll-see-this-month/">Best and most unexpected Vine you&#8217;ll see this month</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>DUMBO has been treated as a movie set for many years and we got quite the treat the other day as we witnessed the movie production of Spiderman outside of our window. Jason captured one of the most dramatic scenes from the weekend of shooting via a Vine video. Looking forward to finding this scene once the movie is out. Enjoy!</p>
<p><iframe src="https://vine.co/v/b01UZwOLhBw/embed/simple" height="600" width="600" frameborder="0"></iframe><script charset="utf-8" type="text/javascript" src="//platform.vine.co/static/scripts/embed.js" async=""></script></p>
<p>The post <a href="http://www.trasaterra.com/2013/05/best-and-most-unexpected-vine-youll-see-this-month/">Best and most unexpected Vine you&#8217;ll see this month</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Book Launch Party for &#8216;Simple: Conquering the Crisis of Complexity&#8217;</title>
		<link>http://www.trasaterra.com/2013/05/book-launch-party-for-simple-conquering-the-crisis-of-complexity/</link>
		<comments>http://www.trasaterra.com/2013/05/book-launch-party-for-simple-conquering-the-crisis-of-complexity/#comments</comments>
		<pubDate>Wed, 08 May 2013 20:25:30 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=1617</guid>
		<description><![CDATA[<p>A few days ago we attended the book launch party for Simple: Conquering the Crisis of Complexity by Alan Siegel and Irene Etzkorn at the New York Times Building. The authors have been championing simplicity for businesses and organizations around&#8230;</p><p>The post <a href="http://www.trasaterra.com/2013/05/book-launch-party-for-simple-conquering-the-crisis-of-complexity/">Book Launch Party for &#8216;Simple: Conquering the Crisis of Complexity&#8217;</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1619" alt="simple-book" src="http://www.trasaterra.com/wp-content/uploads/2013/05/simple-book.jpg" width="774" height="624" />A few days ago we attended the book launch party for<em> Simple: Conquering the Crisis of Complexity</em> by Alan Siegel and Irene Etzkorn at the New York Times Building. The authors have been championing simplicity for businesses and organizations around the world for decades. The book discusses three principles of simplicity: Empathize, Distill, and Clarify, and a host of examples of companies streamlining their processes. Many examples are also brought up where simplicity is badly needed (medical field, user agreements, tax code, etc.). Our average everyday experiences are inundated with overly complex things and confusion. We&#8217;ve been conditioned to expect complexity and many people are too afraid to ask questions when presented with muddled language or technical jargon. The consequences of this are far reaching and affect every facet of life. The book aims to inspire the reader to stand up for simplicity.</p>
<p>From our perspective the book is an affirmation to an honest design process. For us the simplification principles are part of the intuitive process of designing. We go through a process of simplifying client&#8217;s information each time we design an interface. At the level of design we bring the three principles of Empathize, Distill and Clarify into one: Organizing Information (User Experience). Critical to our process when designing an interface is putting ourselves in the shoes of the user.</p>
<p>As a side note, one of the biggest complements anyone can pay a designer is by saying a piece of design is simple, clean and easy to use. Even more so when this comes from someone who is not a designer. They usually don&#8217;t even realize they are paying us a compliment. It&#8217;s usually a gut reaction they are having to whatever we are showing them and it tells us we did well.</p>
<p>The post <a href="http://www.trasaterra.com/2013/05/book-launch-party-for-simple-conquering-the-crisis-of-complexity/">Book Launch Party for &#8216;Simple: Conquering the Crisis of Complexity&#8217;</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Shape halves</title>
		<link>http://www.trasaterra.com/2013/03/shape-halves/</link>
		<comments>http://www.trasaterra.com/2013/03/shape-halves/#comments</comments>
		<pubDate>Sun, 10 Mar 2013 06:38:06 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=1489</guid>
		<description><![CDATA[<p>Did some explorations recently in breaking up shapes and offsetting each half. Also combined a few similar shapes in this exercise. Results can produce some unique combinations. Perhaps not surprisingly this exercise not work that well with any shape.</p><p>The post <a href="http://www.trasaterra.com/2013/03/shape-halves/">Shape halves</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Did some explorations recently in breaking up shapes and offsetting each half. Also combined a few similar shapes in this exercise. Results can produce some unique combinations. Perhaps not surprisingly this exercise not work that well with any shape.</p>
<p><img class="alignnone size-full wp-image-1490" alt="cut-in-half" src="http://www.trasaterra.com/wp-content/uploads/2013/03/cut-in-half.jpg" width="774" height="1106" /></p>
<p>The post <a href="http://www.trasaterra.com/2013/03/shape-halves/">Shape halves</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Mobius and 3-D printing</title>
		<link>http://www.trasaterra.com/2013/02/mobius/</link>
		<comments>http://www.trasaterra.com/2013/02/mobius/#comments</comments>
		<pubDate>Wed, 13 Feb 2013 06:58:15 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=1478</guid>
		<description><![CDATA[<p>3-D printing has been appearing in the news more frequently in recent months. This amazing technology will allow for printing very complex forms in variety of materials. I came across this article recently about an architect who plans to &#8216;print&#8217;&#8230;</p><p>The post <a href="http://www.trasaterra.com/2013/02/mobius/">Mobius and 3-D printing</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>3-D printing has been appearing in the news more frequently in recent months. This amazing technology will allow for printing very complex forms in variety of materials. I came across this article recently about an architect who plans to &#8216;print&#8217; a house. The form of the house would consist of a endless Mobius strip. Here is a link to the original article: <a href="http://www.cnn.com/2013/01/22/tech/innovation/building-3-d-printer/index.html?hpt=hp_bn5" target="_blank">building-3-d-printer</a></p>
<p>Definition of Mobius from <a href="http://www.britannica.com/EBchecked/topic/386825/Mobius-strip" target="_blank">britannica.com</a>:</p>
<blockquote><p>Möbius strip, a one-sided surface that can be constructed by affixing the ends of a rectangular strip after first having given one of the ends a one-half twist. This space exhibits interesting properties, such as having only one side and remaining in one piece when split down the middle.</p></blockquote>
<p>I always found the Mobius to be a very interesting shape in 2-D graphics. It lends itself to very fluid logo forms and great illusion of three dimensionality. It can be executed in a variety of shapes. Below are a few possible rendering of a Mobius strip.</p>
<p>(Here are couple of other recent leaps in 3-D printing world:<br />
A 3-D scanner was just introduced by MakerBot at SXSW <a href="http://www.cnn.com/2013/03/08/tech/innovation/makerbot-pettis-sxsw/index.html?hpt=hp_t2" target="_blank">article link</a>. This device will allow you to scan any object smaller than 8 inches and then print it with a 3-D printer. It circumvents some obstacles in 3-D printing being utilized by many people &#8212; basic knowledge of mechanical engineering and experience using AutoCAD. Another is this 3Doodler by WobbleWorks which is the world&#8217;s first 3D printing pen <a href="http://www.psfk.com/2013/02/3d-printing-pen.html" target="_blank">article link</a>. This pen will allow you to &#8216;draw&#8217; 3-D forms.)</p>
<p><img class="alignnone size-full wp-image-1480" alt="mobius-strip-doc" src="http://www.trasaterra.com/wp-content/uploads/2013/02/mobius-strip-doc1.jpg" width="774" height="1612" /></p>
<p>The post <a href="http://www.trasaterra.com/2013/02/mobius/">Mobius and 3-D printing</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Recycling of old clothing and Aeon project</title>
		<link>http://www.trasaterra.com/2012/12/clothes-recycling-and-aeon-project/</link>
		<comments>http://www.trasaterra.com/2012/12/clothes-recycling-and-aeon-project/#comments</comments>
		<pubDate>Fri, 07 Dec 2012 02:59:11 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=1458</guid>
		<description><![CDATA[<p>Earlier today I came across an article about H&#38;M&#8217;s recycling program which allows you to trade in any of your old clothing for a store discount! It&#8217;s a great idea which has a potential to alleviate the environmental burden of&#8230;</p><p>The post <a href="http://www.trasaterra.com/2012/12/clothes-recycling-and-aeon-project/">Recycling of old clothing and Aeon project</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Earlier today I came across an article about H&amp;M&#8217;s recycling program which allows you to trade in any of your old clothing for a store discount! It&#8217;s a great idea which has a potential to alleviate the environmental burden of millions of pounds of old clothing that end up in landfills each year. It&#8217;s also very encouraging to see a large company such as H&amp;M get involved in sustainability efforts. Here is a link to the article: <a href="http://www.refinery29.com/hm-icollect?utm_source=feed&amp;utm_medium=rss" target="_blank">http://www.refinery29.com/hm-icollect</a></p>
<p>Finding about this program compelled me to post a project of mine from several years ago. While I was still in school I came up with an idea of a recyclable textile and created an identity for it. Below is my original description and some images of the brand:</p>
<blockquote><p>Aeon proposes a solution to the problem of recycling used clothing. It&#8217;s a zero-waste recycling system. The project assumes a fully recyclable synthetic fiber is invented and used by a fashion label. Once the apparel created out of Aeon fibers is worn out, or out of style, it&#8217;s to be returned to the label for a small rebate towards the purchase of new items. The used clothing is then fully recycled into new textiles.</p>
<p>The logomark encapsulates an &#8216;infinite&#8217; circular movement. The brand name &#8216;Aeon&#8217; alludes to the infinite lifespan of this fiber. Textural fiber imagery is explored in the branding components. The brand colors are blue for clear sky and brown for soil symbolizing the widespread positive impact this product would have on the environment.</p></blockquote>
<p>-Ewa</p>
<p><img class="alignnone size-full wp-image-1459"  src="http://www.trasaterra.com/wp-content/uploads/2012/12/aeon_blog_post.jpg" alt="" width="774" height="684" /></p>
<p>The post <a href="http://www.trasaterra.com/2012/12/clothes-recycling-and-aeon-project/">Recycling of old clothing and Aeon project</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Jersey Shore Relief Project</title>
		<link>http://www.trasaterra.com/2012/11/jersey-shore-relief-project/</link>
		<comments>http://www.trasaterra.com/2012/11/jersey-shore-relief-project/#comments</comments>
		<pubDate>Mon, 19 Nov 2012 07:00:21 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=1440</guid>
		<description><![CDATA[<p>We recently helped create a site to promote a fundraiser for The Jersey Shore Relief Project. All monetary proceeds from this fundraiser will be donated to the New Jersey Red Cross to help support the families who lost their homes&#8230;</p><p>The post <a href="http://www.trasaterra.com/2012/11/jersey-shore-relief-project/">Jersey Shore Relief Project</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>We recently helped create a site to promote a fundraiser for The Jersey Shore Relief Project. All monetary proceeds from this fundraiser will be donated to the New Jersey Red Cross to help support the families who lost their homes and the efforts to rebuild the Jersey Shore. To learn details go to the site: <a href="http://www.jerseyshorereliefproject.org/" target="_blank">jerseyshorereliefproject.org</a></p>
<p><img class="alignnone size-full wp-image-1444"  src="http://www.trasaterra.com/wp-content/uploads/2012/11/jerseyshore-relief-project1.jpg" alt="" width="720" height="493" /></p>
<p>The post <a href="http://www.trasaterra.com/2012/11/jersey-shore-relief-project/">Jersey Shore Relief Project</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Type Explorations</title>
		<link>http://www.trasaterra.com/2012/10/type-explorations-3/</link>
		<comments>http://www.trasaterra.com/2012/10/type-explorations-3/#comments</comments>
		<pubDate>Fri, 26 Oct 2012 06:09:48 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=1427</guid>
		<description><![CDATA[<p></p><p>The post <a href="http://www.trasaterra.com/2012/10/type-explorations-3/">Type Explorations</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1428"  src="http://www.trasaterra.com/wp-content/uploads/2012/10/flourishes-main.jpg" alt="" width="720" height="888" /></p>
<p>The post <a href="http://www.trasaterra.com/2012/10/type-explorations-3/">Type Explorations</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Type explorations</title>
		<link>http://www.trasaterra.com/2012/10/type-explorations-2/</link>
		<comments>http://www.trasaterra.com/2012/10/type-explorations-2/#comments</comments>
		<pubDate>Tue, 02 Oct 2012 05:50:06 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=1419</guid>
		<description><![CDATA[<p></p><p>The post <a href="http://www.trasaterra.com/2012/10/type-explorations-2/">Type explorations</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><img class=" wp-image-1420 alignnone"  src="http://www.trasaterra.com/wp-content/uploads/2012/10/blue-final1.jpg" alt="" width="774" height="961" /><img class=" wp-image-1421 alignnone"  src="http://www.trasaterra.com/wp-content/uploads/2012/10/blue-final2.jpg" alt="" width="774" height="761" /></p>
<p>The post <a href="http://www.trasaterra.com/2012/10/type-explorations-2/">Type explorations</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Type explorations</title>
		<link>http://www.trasaterra.com/2012/09/type-explorations/</link>
		<comments>http://www.trasaterra.com/2012/09/type-explorations/#comments</comments>
		<pubDate>Tue, 04 Sep 2012 05:53:09 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=1372</guid>
		<description><![CDATA[<p>This is another round of explorations with type. We focused on the abstract nature of the letter form from creating patterns to simple letter combinations that take on almost object-like quality. This full display font is called Accent and can&#8230;</p><p>The post <a href="http://www.trasaterra.com/2012/09/type-explorations/">Type explorations</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>This is another round of explorations with type. We focused on the abstract nature of the letter form from creating patterns to simple letter combinations that take on almost object-like quality. This full display font is called Accent and can be found at <a href="http://www.behance.net/gallery/Accenta-Free-Display-Typeface/2624657" target="_blank">http://www.behance.net/gallery/Accenta-Free-Display-Typeface/2624657</a></p>
<p><img class="size-full wp-image-1373 alignnone" style="margin-right: 20px; margin-bottom: 10px;"  src="http://www.trasaterra.com/wp-content/uploads/2012/09/pattern1.jpg" alt="" width="377" height="377" /><img class="size-full wp-image-1376 alignnone" style="margin-bottom: 10px;"  src="http://www.trasaterra.com/wp-content/uploads/2012/09/pattern4.jpg" alt="" width="377" height="377" /><img class="size-full wp-image-1375 alignnone" style="margin-right: 20px;"  src="http://www.trasaterra.com/wp-content/uploads/2012/09/pattern3.jpg" alt="" width="377" height="377" /><img class="size-full wp-image-1374 alignnone"  src="http://www.trasaterra.com/wp-content/uploads/2012/09/pattern2.jpg" alt="" width="377" height="377" /><img class=" wp-image-1379 alignnone" style="margin-top: 15px;"  src="http://www.trasaterra.com/wp-content/uploads/2012/09/pattern51.jpg" alt="" width="774" height="460" /></p>
<p>The post <a href="http://www.trasaterra.com/2012/09/type-explorations/">Type explorations</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Exercises with Typometry typeface</title>
		<link>http://www.trasaterra.com/2012/08/exercises-with-typometry-font/</link>
		<comments>http://www.trasaterra.com/2012/08/exercises-with-typometry-font/#comments</comments>
		<pubDate>Mon, 13 Aug 2012 05:46:39 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=1365</guid>
		<description><![CDATA[<p>Recently we found this very attractive and unique font called Typometry which lends itself to experimentation. Exploring some of its characters we focused on the abstract nature of the letter forms and created a number of graphic pieces.  The full&#8230;</p><p>The post <a href="http://www.trasaterra.com/2012/08/exercises-with-typometry-font/">Exercises with Typometry typeface</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Recently we found this very attractive and unique font called Typometry which lends itself to experimentation. Exploring some of its characters we focused on the abstract nature of the letter forms and created a number of graphic pieces.  The full font can be found here: <a href="http://www.tendollarfonts.com/product/typometry-typeface" target="_blank">http://www.tendollarfonts.com/product/typometry-typeface</a></p>
<p><img class="size-full wp-image-1386 alignnone" style="margin-right: 20px; margin-bottom: 10px;"  src="http://www.trasaterra.com/wp-content/uploads/2012/08/typometry1.jpg" alt="" width="377" height="377" /><img style="margin-bottom: 10px;" class="size-full wp-image-1387 alignnone"  src="http://www.trasaterra.com/wp-content/uploads/2012/08/typometry2.jpg" alt="" width="377" height="377" /><img class="size-full wp-image-1388 alignnone" style="margin-right: 20px; margin-bottom: 10px;"  src="http://www.trasaterra.com/wp-content/uploads/2012/08/typometry3.jpg" alt="" width="377" height="377" /><img style="margin-bottom: 10px;" class="size-full wp-image-1389 alignnone"  src="http://www.trasaterra.com/wp-content/uploads/2012/08/typometry4.jpg" alt="" width="377" height="377" /><img class="size-full wp-image-1390 alignnone" style="margin-right: 20px; margin-bottom: 10px;"  src="http://www.trasaterra.com/wp-content/uploads/2012/08/typometry5.jpg" alt="" width="377" height="377" /><img style="margin-bottom: 10px;" class="size-full wp-image-1391 alignnone"  src="http://www.trasaterra.com/wp-content/uploads/2012/08/typometry6.jpg" alt="" width="377" height="377" /></p>
<p>The post <a href="http://www.trasaterra.com/2012/08/exercises-with-typometry-font/">Exercises with Typometry typeface</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Iceland</title>
		<link>http://www.trasaterra.com/2012/07/iceland/</link>
		<comments>http://www.trasaterra.com/2012/07/iceland/#comments</comments>
		<pubDate>Tue, 24 Jul 2012 06:41:23 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=1274</guid>
		<description><![CDATA[<p>We recently spent some time in Iceland and drove the entire Ring Road around the country. Iceland has one of the most unique landscapes, distinct cuisine and very simple but elegant stylistic touch in architecture and decor.</p><p>The post <a href="http://www.trasaterra.com/2012/07/iceland/">Iceland</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1276"  src="http://www.trasaterra.com/wp-content/uploads/2012/07/iceland.jpg" alt="" width="774" height="704" /></p>
<p>We recently spent some time in Iceland and drove the entire Ring Road around the country. Iceland has one of the most unique landscapes, distinct cuisine and very simple but elegant stylistic touch in architecture and decor.  </p>
<p>The post <a href="http://www.trasaterra.com/2012/07/iceland/">Iceland</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Everyone must learn HTML formating</title>
		<link>http://www.trasaterra.com/2012/06/everyone-must-learn-html-formating/</link>
		<comments>http://www.trasaterra.com/2012/06/everyone-must-learn-html-formating/#comments</comments>
		<pubDate>Sat, 09 Jun 2012 05:22:00 +0000</pubDate>
		<dc:creator>Jason Paul</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[semantics]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=1267</guid>
		<description><![CDATA[<p>My years as a designer and developer have lead me to the conclusion that everyone really must learn HTML formatting.  </p><p>The post <a href="http://www.trasaterra.com/2012/06/everyone-must-learn-html-formating/">Everyone must learn HTML formating</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>My years as a designer and developer have led me to the conclusion that everyone really must learn HTML formatting. I had the initial thought on this matter several months ago which was, more specifically, &#8220;teach HTML in schools.&#8221; Before putting text to editor I did a quick Google search and sure enough a very thoughtful post on precisely that subject presented itself written by blogger/developer Leon Paternoster. His post is titled &#8220;<a href="http://leonpaternoster.com/2011/10/teach-html-in-schools/" target="_blank">Web writers should know HTML so teach it in school</a>&#8221; and you should read it. Surprisingly nothing else showed up on the topic. I&#8217;d like to make the same exact case that Mr. Paternoster has made, but in my own words.</p>
<p>First of all, it&#8217;s likely too late for most in the work force who should know HTML to pine for a lost (necessary) education in formatting. That&#8217;s actually ok. Basic HTML formatting probably only takes a day to learn (I&#8217;m probably being generous). Every professional who is required to write things should take that day and spend the time learning how to format the things they write. HTML, for good reason, is synonymous with how websites are built. What must also be appreciated is that HTML, when used correctly, is the basis for how content is written and formatted on the web. The text I&#8217;m writing now is in a paragraph. How does this website know that it&#8217;s in a paragraph? Because it&#8217;s formatted with paragraph tags – &lt;p&gt; paragraph text here &lt;/p&gt;.</p>
<p>Why do so many people format text badly? I&#8217;m going to say it&#8217;s not your fault if you don&#8217;t know HTML and your text content is formatted poorly. I&#8217;m going to lay the blame squarely with Microsoft Word for not enforcing good formatting habits. Have you ever tried to post your MSWord text directly into a web editor (such as the WordPress visual editor)? Quite a disaster. To be fair Word preceded HTML by nearly a decade. Yet I see no reason why it couldn&#8217;t make a better effort to help writers understand that they should be formatting text in a standard way. Instead, in Word&#8217;s modern guise, it allows for all manner of text styling which often carries over into websites wrapped in numerous, redundant style-only &lt;span&gt; tags.</p>
<p>I think part of the problem is that HTML has been trivialized and relegated to the realm of developers. HTML is for everyone! I come back to Mr. Paternoster&#8217;s point, that HTML formatting is a crucial part of web writing. It should be taught as such. If I was teaching an elementary English class I&#8217;d be looking for good semantic formatting in student papers. It wouldn&#8217;t hurt to have students submit reports in pure hypertext to bring home the point. Good formatting is certainly not hard, but it is extremely important. If you&#8217;re not doing it yet, start now!</p>
<ul>
<li>&lt;h1&gt;, &lt;h2&gt;,  &lt;h3&gt;, &lt;h4&gt;, &lt;h5&gt;, &lt;h6&gt;</li>
<li>&lt;p&gt;</li>
<li>&lt;strong&gt;</li>
<li>&lt;em&gt;</li>
<li>&lt;ul&gt;</li>
<li>&lt;li&gt;</li>
<li>&lt;ol&gt;</li>
</ul>
<p>&nbsp;</p>
<p>The post <a href="http://www.trasaterra.com/2012/06/everyone-must-learn-html-formating/">Everyone must learn HTML formating</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Design of the &#8216;Making Art with Autism&#8217; book</title>
		<link>http://www.trasaterra.com/2012/04/design-of-the-making-art-with-autism-book/</link>
		<comments>http://www.trasaterra.com/2012/04/design-of-the-making-art-with-autism-book/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 06:15:47 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://trasaterra.com/?p=1241</guid>
		<description><![CDATA[<p>Ewa recently completed a book design for the New York Center for Autism Charter School. The 24-page book contains a compilation of the drawings by the students at the Center. The themes of the drawings are butterflies, flowers and tracings&#8230;</p><p>The post <a href="http://www.trasaterra.com/2012/04/design-of-the-making-art-with-autism-book/">Design of the &#8216;Making Art with Autism&#8217; book</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1246"  src="http://trasaterra.com/wp-content/uploads/2012/05/autism_book_layout_for_blog_large1.jpg" alt="" /></p>
<p>Ewa recently completed a book design for the New York Center for Autism Charter School. The 24-page book contains a compilation of the drawings by the students at the Center. The themes of the drawings are butterflies, flowers and tracings of leaves. There are also a few black-and-white butterfly images that were colored-in by the students. The book celebrates the creativity and the remarkable details of these art works. Few images were included showing some of the children drawing. Description pages of the works are in complimentary or accent colors of the works. The drawings were laid out full-bleed and some across two pages to accomodate the shape of the drawing. In few instances photographs of the butterflies were included for comparison.</p>
<p>We were very happy to contribute in showcasing these beautiful drawings.</p>
<p>The book can be purchased through Amazon, <a href="http://www.amazon.com/Making-Art-Autism-Exploring-Butterflies/dp/1475146256/ref=sr_1_1?ie=UTF8&amp;qid=1346774638&amp;sr=8-1&amp;keywords=making+art+with+autism" target="_blank">click here</a>.</p>
<p>The post <a href="http://www.trasaterra.com/2012/04/design-of-the-making-art-with-autism-book/">Design of the &#8216;Making Art with Autism&#8217; book</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Graphic patterns / bold shapes for Fall 2012</title>
		<link>http://www.trasaterra.com/2012/03/graphic-patterns-bold-shapes-for-fall-2012/</link>
		<comments>http://www.trasaterra.com/2012/03/graphic-patterns-bold-shapes-for-fall-2012/#comments</comments>
		<pubDate>Sat, 10 Mar 2012 07:29:47 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://trasaterra.com/?p=1180</guid>
		<description><![CDATA[<p></p><p>The post <a href="http://www.trasaterra.com/2012/03/graphic-patterns-bold-shapes-for-fall-2012/">Graphic patterns / bold shapes for Fall 2012</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><img class="wp-image-1181 alignnone"  src="http://trasaterra.com/wp-content/uploads/2012/03/FW_2012_patterns.jpg" alt="" width="774" height="500" /></p>
<p>The post <a href="http://www.trasaterra.com/2012/03/graphic-patterns-bold-shapes-for-fall-2012/">Graphic patterns / bold shapes for Fall 2012</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Molas</title>
		<link>http://www.trasaterra.com/2012/03/1171/</link>
		<comments>http://www.trasaterra.com/2012/03/1171/#comments</comments>
		<pubDate>Sat, 03 Mar 2012 03:22:58 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://trasaterra.com/?p=1171</guid>
		<description><![CDATA[<p>We recently visited Panama and came across this very unique and vibrant art form. Molas  are created by the Kuna Yala culture indigenous to Panama and residing in the autonomous region and archipelago islands of San Blas. </p><p>The post <a href="http://www.trasaterra.com/2012/03/1171/">Molas</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><img class=" wp-image-1172 alignnone"  src="http://trasaterra.com/wp-content/uploads/2012/03/molas_2.jpg" alt="" width="774" height="416" /><br />
<img class=" wp-image-1174 alignnone"  src="http://trasaterra.com/wp-content/uploads/2012/03/molas_3.jpg" alt="" width="774" height="199" /><br />
<img class=" wp-image-1173 alignnone"  src="http://trasaterra.com/wp-content/uploads/2012/03/molas_1.jpg" alt="" width="774" height="416" /></p>
<p>We recently visited Panama and came across this very unique and vibrant art form. Molas are created by the Kuna Yala culture indigenous to Panama and residing in the autonomous region and archipelago islands of San Blas.</p>
<p>The word mola literally means &#8216;shirt&#8217; and traditionally is part of the female attire where two panels form front and back of the shirt. The patterns of the molas were originally painted on women&#8217;s bodies and were mostly geometric. Kuna Yala started creating the designs in fabric once Europeans brought cotton. In the last half century or so more realistic elements such as flowers, fish or birds started appearing.</p>
<p>Creation of molas is quite interesting. Several pieces of cotton are sewn together and then the design is created by cutting away parts of the layers. The largest pattern is usually cut from the top layer showing the smaller pattern and the colors of the layers below. Edges of the molas are then turned under and sewn. Often the stitches are made almost invisible, especially in the higher quality molas.</p>
<p>The picture on the bottom shows the mola we purchased. To us the colors resembled the art of the 1980s, a bit in the style of Keith Haring and the geometric patterns of the Op Art of the 60s.</p>
<p>The post <a href="http://www.trasaterra.com/2012/03/1171/">Molas</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Jason speaks at the Cooper Union Great Hall in support of a free Cooper Union</title>
		<link>http://www.trasaterra.com/2011/12/jason-speaks-at-the-cooper-union-great-hall-in-support-of-a-free-cooper-union/</link>
		<comments>http://www.trasaterra.com/2011/12/jason-speaks-at-the-cooper-union-great-hall-in-support-of-a-free-cooper-union/#comments</comments>
		<pubDate>Sat, 10 Dec 2011 04:38:24 +0000</pubDate>
		<dc:creator>Jason Paul</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[BuddyPress]]></category>
		<category><![CDATA[Cooper Union]]></category>
		<category><![CDATA[Free Cooper Union]]></category>
		<category><![CDATA[Jason Paul]]></category>
		<category><![CDATA[Milton Glaser]]></category>
		<category><![CDATA[Save Cooper Union]]></category>

		<guid isPermaLink="false">http://trasaterra.com/?p=962</guid>
		<description><![CDATA[<p>It was an honor to speak briefly at the Cooper Union Great Hall on December 5, 2011 in support of a Free Cooper Union. </p><p>The post <a href="http://www.trasaterra.com/2011/12/jason-speaks-at-the-cooper-union-great-hall-in-support-of-a-free-cooper-union/">Jason speaks at the Cooper Union Great Hall in support of a free Cooper Union</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><em>Originally posted in <a href="http://jasonpaul.net/2011/12/i-spoke-about-cooperunioncommons-org-at-the-cooper-union-great-hall/" target="_blank">Jason&#8217;s personal blog</a></em></p>
<p><em>(From Save Cooper Union! A Community Summit December 5, 2011)</em></p>
<figure id="attachment_963" class="alignright" aria-describedby="figcaption_attachment_963" style="width: 230px"><a href="http://trasaterra.com/wp-content/uploads/2011/12/milton-glaser-i-love-cooper-union.jpg"><img class="size-medium wp-image-963"  src="http://trasaterra.com/wp-content/uploads/2011/12/milton-glaser-i-love-cooper-union-220x220.jpg" alt="" width="220" height="220" /></a><figcaption id="figcaption_attachment_963">Milton Glaser delivering opening speech at the Free Cooper Union Community Summit 12/5/11</figcaption></figure>
<p>My name is Jason Paul —, Art 2000. I’m a designer and web developer. I helped create the CooperUnionCommons.org online community with Karina Tipton. The Save Cooper Union Facebook page has demonstrated how much students and alumni care about Cooper and want to be connected. We saw that Facebook is a fantastic entry point for conversation however its aggregation limitations quickly become apparent. Cooper Union Commons was born out of a desire for a niche social network to help forge a stronger Cooper-centric online community. The ideal I have for the network is to help keep Cooper students and alumni connected to each other in perpetuity. I believe a network like this could be introduced to students from day one as one of the main means of communication for the school. After graduation, instead of losing access to the network, they would simply keep their membership to the network increasing the likelihood that alumni will remain involved in the social world of Cooper Union.</p>
<p><em>(below) is the part of the speech I skipped to save on time</em></p>
<p>Cooper Union Commons runs on BuddyPress which is a plugin for the open source platform WordPress. We’re treating this as a beta in that anyone is welcome to join the network and contribute. An advantage of a tool like this over Facebook is that if there’s a feature you think would be useful for the site all you have to do is request it. If we can get it and it will enhance the network then we’ll install it.</p>
<p>The Cooper Union Commons won’t replace Facebook, the Alumni site or any other official Cooper channels. All it seeks is to be a niche social network where informal Cooper conversations can continue. The network can only succeed if it is embraced by the Cooper Union community. I encourage you all to sign up and contribute your ideas. The url is cooperunioncommons.org</p>
<p>The post <a href="http://www.trasaterra.com/2011/12/jason-speaks-at-the-cooper-union-great-hall-in-support-of-a-free-cooper-union/">Jason speaks at the Cooper Union Great Hall in support of a free Cooper Union</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Facebook knows (us) best</title>
		<link>http://www.trasaterra.com/2011/11/facebook-knows-us-best/</link>
		<comments>http://www.trasaterra.com/2011/11/facebook-knows-us-best/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 08:14:27 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://trasaterra.com/?p=948</guid>
		<description><![CDATA[<p>Of all the top social networks Facebook most successfully satisfies our vanity. We’ve all gone online. We want our existence reinforced. Facebook has claimed a monopoly on our actual personal networks.  </p><p>The post <a href="http://www.trasaterra.com/2011/11/facebook-knows-us-best/">Facebook knows (us) best</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><em>This was originally published on Jason&#8217;s <a href="http://jasonpaul.net/2011/11/facebook-knows-us-best/" target="_blank">blog</a></em></p>
<p>Of all the top social networks Facebook most successfully satisfies our vanity. We’ve all gone online. We want our existence reinforced. Facebook has claimed a monopoly on our actual personal networks. Twitter, Google+ and Diaspora are biased to connecting outwardly, helping us forge new networks. While this is a more noble premise if you believe in the potential of the world wide web, it also makes these networks much more disposable.</p>
<p>I recently allowed my birthday to appear for my Facebook friends. I received over thirty birthday wall posts. This personal and very human connection got me thinking that this is where Facebook’s advantage lies. Only Facebook virtually guarantees feedback on the signals we put out now matter how small our networks. This is because for most we’ve replicated our real life social networks on Facebook and nowhere else online.</p>
<p>I really like Twitter but I rarely use it for social purposes. My following is currently too small to give me much feedback on what I put out there. I do appreciate that so many reputable periodicals and notables use it to broadcast their links and links they find interesting. Twitter is life support to my Flipboard. The greatest paradox I find in Twitter is that nothing is better for receiving signals yet nothing is worse for sending them (for the average individual). I think Twitter will need to become more authentically social or the jig may be up very soon. I’m actually surprised Apple went with deep Twitter integration for the latest iOS release. I rarely use it. For photos I prefer Instagram as it sends out to several social services simultaneously. Why would I just Tweet photos when it’s nearly a guarantee no one is looking for my personal stuff there? Not saying I don’t do it but I’ve learned not to expect much feedback from Twitter. Thus far Apple hasn’t demonstrated many successful ideas for social media as relates to their software and devices.</p>
<p>I can see a counterpoint argument suggesting I just need to put more effort into Twitter. But why should I? My existence on Facebook is validated with minimal effort. Interestingly I’ve been getting decent feedback on Diaspora.</p>
<p>My Google+ profile has been floundering. My Facebook friends just did not migrate over. I dislike so much about Google right now that I can’t bring myself to invest more of my time in what feel like mediocre/unfinished products.</p>
<p>To circle back I don’t want to leave the impression that I’m pro-Facebook. I’m just pointing out that they will continue to be on top because they are better at finding ways to use our personal data to deliver the most meaningful signals to us. To leave off on a critical note, the Facebook paradigm feels too simplistic. The Like button has likely done irreparable damage in over-simplifying a complex world. Facebook’s presentation often feels much more superficial than the other networks.</p>
<p>I think the answer is not to have one network to rule them all, but to open up the ports so they can start to talk to each other. This comes back to the Promise of Diaspora. Many Diaspora users have closed out their Facebook accounts. I won’t be closing any social accounts until the day comes when I can communicate and interact with Facebookers without needing to actually be on Facebook.</p>
<p>The post <a href="http://www.trasaterra.com/2011/11/facebook-knows-us-best/">Facebook knows (us) best</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Trasaterra launches ARTnews.com</title>
		<link>http://www.trasaterra.com/2011/10/trasaterra-launches-artnews-com/</link>
		<comments>http://www.trasaterra.com/2011/10/trasaterra-launches-artnews-com/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 16:43:48 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://trasaterra.com/?p=928</guid>
		<description><![CDATA[<p>We recently redesigned and launched the website of the ARTnews magazine, which is the oldest art magazine in the world. This was an exciting project for both of us as we have been reading this magazine since we were teenagers.&#8230;</p><p>The post <a href="http://www.trasaterra.com/2011/10/trasaterra-launches-artnews-com/">Trasaterra launches ARTnews.com</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>We recently redesigned and launched the website of the ARTnews magazine, which is the oldest art magazine in the world. This was an exciting project for both of us as we have been reading this magazine since we were teenagers. We both have training in fine art and this publication helped foster our interest in art.</p>
<p>ARTnews.com has not undergone any redesign initiatives for a number of years. The project required a great deal of planning including migration of 15 years of magazine articles. We restructured the content to work within a contemporary content management system. To create the optimal User Experience and retain the traditional print magazine feel, we incorporated elements of print magazine layout and editorial design. The design and the structure is scalable and it can grow over time as new technologies become available.</p>
<p>Read our <a href="http://trasaterra.com/work/art-news-magazine/">case study</a> from our portfolio. And please visit the <a href="http://www.artnews.com/" target="_blank">ARTnews.com</a> website.</p>
<p><a href="http://trasaterra.com/2011/10/trasaterra-launches-artnews-com/artnews_article/" rel="attachment wp-att-930" target="_blank"><img class="alignnone size-full wp-image-930"  src="http://trasaterra.com/wp-content/uploads/2011/10/artnews_article.jpg" alt="" width="774" height="704" /></a></p>
<p>The post <a href="http://www.trasaterra.com/2011/10/trasaterra-launches-artnews-com/">Trasaterra launches ARTnews.com</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Alexander McQueen: Savage Beauty, Met Museum</title>
		<link>http://www.trasaterra.com/2011/07/alexander-mcqueen-savage-beauty-met-museum/</link>
		<comments>http://www.trasaterra.com/2011/07/alexander-mcqueen-savage-beauty-met-museum/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 22:22:40 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=602</guid>
		<description><![CDATA[<p>We recently went to see this extraordinary exhibit at the Met. We did arrive on an early Friday evening so the crowds were probably at their maximum capacity. Took over an hour of standing in line to get in, but&#8230;</p><p>The post <a href="http://www.trasaterra.com/2011/07/alexander-mcqueen-savage-beauty-met-museum/">Alexander McQueen: Savage Beauty, Met Museum</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>We recently went to see this extraordinary exhibit at the Met. We did arrive on an early Friday evening so the crowds were probably at their maximum capacity. Took over an hour of standing in line to get in, but it was completely worth it. Met had done a beautiful job customizing each exhibit room to showcase the collection pieces. With work so unique, intense and expertly crafted, it&#8217;s impossible to have a favorite. Most pieces were accompanied by quotes from the designer who very direct and articulate about his work. The work seems to almost exist in its own space blurring the lines between fashion and art, and the deliberate, timeless and genius nature of it is undeniable.</p>
<p>The exhibit is running through August 7th at the Met Museum:</p>
<p><a href="http://blog.metmuseum.org/alexandermcqueen/">http://blog.metmuseum.org/alexandermcqueen/</a></p>
<p><a href="http://blog.metmuseum.org/alexandermcqueen/"><img class="alignnone size-full wp-image-603"  src="http://www.trasaterra.com/wp-content/uploads/2011/07/mcqueen_met.jpg" alt="" width="700" height="412" /></a><a rel="attachment wp-att-604" href="http://www.trasaterra.com/2011/07/alexander-mcqueen-savage-beauty-met-museum/mcqueen_exhibit/"><img class="alignnone size-full wp-image-604"  src="http://www.trasaterra.com/wp-content/uploads/2011/07/mcqueen_exhibit.jpg" alt="" width="700" height="300" /></a></p>
<p>The post <a href="http://www.trasaterra.com/2011/07/alexander-mcqueen-savage-beauty-met-museum/">Alexander McQueen: Savage Beauty, Met Museum</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Rem Koolhaas talk</title>
		<link>http://www.trasaterra.com/2011/05/rem-koolhaas-talk/</link>
		<comments>http://www.trasaterra.com/2011/05/rem-koolhaas-talk/#comments</comments>
		<pubDate>Thu, 05 May 2011 16:48:55 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=595</guid>
		<description><![CDATA[<p>We attended the keynote address by Rem Koolhaas for The Festival of Ideas for the New City, May 4–8, concentrating on how preservation (&#8216;heritage&#8217;) has accelerated in recent year, how it&#8217;s becoming the future, and how it may leave little&#8230;</p><p>The post <a href="http://www.trasaterra.com/2011/05/rem-koolhaas-talk/">Rem Koolhaas talk</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>We attended the keynote address by Rem Koolhaas for <em>The Festival of Ideas for the New City</em>, May 4–8, concentrating on how preservation (&#8216;heritage&#8217;) has accelerated in recent year, how it&#8217;s becoming the future, and how it may leave little room for innovation. One of the highlighted points is how the urban landscape is in a state of absolute change and absolute stasis simultaneously. Rather than drawing final conclusions, Mr. Koolhaas was interested in how artists perceive this phenomenon of &#8216;heritage&#8217;. The ideas in the talk are explored in the upcoming OMA exhibit opening at the New Museum on May 7th.</p>
<blockquote><p>The New Museum presents Cronocaos, OMA’s installation that asserts the  critical position of preservation in archi- tecture and urbanism. The  exhibition will take place at the New Museum’s 3,600 square foot,  partially renovated ground floor space at 231 Bowery. It includes  historic objects and photographs, analysis of the rapid growth of  preserved urban and natural territories, and a take-away display of  OMA’s projects spanning thirty-five years. Cronocaos redefines this  underexplored theme as one of urgency within and beyond architecture’s  disciplinary boundaries.</p></blockquote>
<p><a href="http://www.newmuseum.org">Visit the New Museum website.</a></p>
<p><a href="http://www.festivalofideasnyc.com/" target="_blank">Visit the festival website.</a></p>
<p><a href="http://www.oma.eu/">Visit the OMA website.</a></p>
<p><a rel="attachment wp-att-596" href="http://www.trasaterra.com/?attachment_id=596"><img class="alignnone size-full wp-image-596"  src="http://www.trasaterra.com/wp-content/uploads/2011/05/rem_koolhaas.jpg" alt="" width="700" height="186" /></a></p>
<p>Images from the talk. On the right is woman looking at Malevich&#8217;s Black Square.</p>
<p>The post <a href="http://www.trasaterra.com/2011/05/rem-koolhaas-talk/">Rem Koolhaas talk</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Image of Trasaterra.com site appears in RWW article about Sortfolio sale</title>
		<link>http://www.trasaterra.com/2011/05/pi-of-trasaterra-used-in-rww-article-about-sortfolio/</link>
		<comments>http://www.trasaterra.com/2011/05/pi-of-trasaterra-used-in-rww-article-about-sortfolio/#comments</comments>
		<pubDate>Wed, 04 May 2011 22:00:19 +0000</pubDate>
		<dc:creator>Jason Paul</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=587</guid>
		<description><![CDATA[<p>An image of this website turned up in article on ReadWriteWeb. It turns out 37 Signals is putting Sortfolio up for sale. It would be great for the creative community if they find a buyer with equal respect for the&#8230;</p><p>The post <a href="http://www.trasaterra.com/2011/05/pi-of-trasaterra-used-in-rww-article-about-sortfolio/">Image of Trasaterra.com site appears in RWW article about Sortfolio sale</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>An image of this website turned up in article on ReadWriteWeb. It turns out 37 Signals is putting Sortfolio up for sale. It would be great for the creative community if they find a buyer with equal respect for the value of design. Read the article <a href="http://www.readwriteweb.com/archives/in_the_market_for_a_web_designer_directory_37signa.php" target="_blank">here</a>.</p>
<p><img class="alignleft size-full wp-image-591" src="http://www.trasaterra.com/wp-content/uploads/2011/05/05-04-11-RWW-Sortfolio-Trasaterra1.gif" alt="RWW Article about Sortfolio.com Sale with image of Trasaterra.com" width="666" height="1554" /></p>
<p>&nbsp;</p>
<p>The post <a href="http://www.trasaterra.com/2011/05/pi-of-trasaterra-used-in-rww-article-about-sortfolio/">Image of Trasaterra.com site appears in RWW article about Sortfolio sale</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Festival Of Ideas for The New City, May 4–8, 2011</title>
		<link>http://www.trasaterra.com/2011/04/festival-of-ideas-for-the-new-city-may-4%e2%80%938-2011/</link>
		<comments>http://www.trasaterra.com/2011/04/festival-of-ideas-for-the-new-city-may-4%e2%80%938-2011/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 20:53:22 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=524</guid>
		<description><![CDATA[<p>We are very excited about the upcoming Festival of Ideas for The New City in early May. Variety of downtown organizations will participate to envision the future of the city. Rem Koolhas is doing the keynote address on May 4th&#8230;</p><p>The post <a href="http://www.trasaterra.com/2011/04/festival-of-ideas-for-the-new-city-may-4%e2%80%938-2011/">Festival Of Ideas for The New City, May 4–8, 2011</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>We are very excited about the upcoming Festival of Ideas for The New City in early May. Variety of downtown organizations will participate to envision the future of the city. Rem Koolhas is doing the keynote address on May 4th and we will be thrilled to attend!</p>
<blockquote><p>The Festival of Ideas for the New City, May 4-8, 2011, is a major new  collaborative initiative in New York involving scores of Downtown  organizations, from universities to arts institutions and community  groups, working together to effect change. A first for New York, the  Festival will harness the power of the creative community to imagine the  future city and explore the ideas destined to shape it. It will take  place in multiple venues Downtown and is organized around three central  programs: a conference of symposia; an innovative StreetFest along the  Bowery; and over one hundred independent projects and public events. The  Festival will serve as a platform for artists, writers, architects,  engineers, designers, urban farmers, planners, and thought leaders to  exchange ideas, propose solutions, and invite the public to participate.</p></blockquote>
<p>Find out more at <a href="http://www.festivalofideasnyc.com" target="_blank">festivalofideasnyc.com</a></p>
<p>The post <a href="http://www.trasaterra.com/2011/04/festival-of-ideas-for-the-new-city-may-4%e2%80%938-2011/">Festival Of Ideas for The New City, May 4–8, 2011</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Unsound Festival, NYC</title>
		<link>http://www.trasaterra.com/2011/04/unsound-festival-nyc/</link>
		<comments>http://www.trasaterra.com/2011/04/unsound-festival-nyc/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 17:23:23 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=516</guid>
		<description><![CDATA[<p>Unsound Festival explores various genres of contemporary music from electronic to post classical to experimental. We just attended one of the panel discussions by a sound art group ((audience)) about using traditional movie theaters as venues for sound art. Festival&#8230;</p><p>The post <a href="http://www.trasaterra.com/2011/04/unsound-festival-nyc/">Unsound Festival, NYC</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Unsound Festival explores various genres of contemporary music from electronic to post classical to experimental. We just attended one of the panel discussions by a sound art group ((audience)) about using traditional movie theaters as venues for sound art. Festival performances will being on April 6th. It&#8217;s an eclectic mix!</p>
<p><a rel="attachment wp-att-517" href="http://www.trasaterra.com/2011/04/unsound-festival-nyc/unsound/"><img class="alignnone size-full wp-image-517"  src="http://www.trasaterra.com/wp-content/uploads/2011/04/unsound.jpg" alt="" width="700" height="168" /></a></p>
<p><a href="http://unsound.pl/en/">More info on the festival</a></p>
<p>The post <a href="http://www.trasaterra.com/2011/04/unsound-festival-nyc/">Unsound Festival, NYC</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Satellite image of Tassili n’Ajjer National Park</title>
		<link>http://www.trasaterra.com/2011/03/satellite-image-of-tassili-n%e2%80%99ajjer-national-park/</link>
		<comments>http://www.trasaterra.com/2011/03/satellite-image-of-tassili-n%e2%80%99ajjer-national-park/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 16:28:29 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=513</guid>
		<description><![CDATA[<p>This amazing image is blend of infrared, near-infrared, and visible light satellite images taken by Landsat 7 over ten years ago. It was posted by NASA. The park in located in southeastern Algeria in Sahara and it&#8217;s a UNESCO World&#8230;</p><p>The post <a href="http://www.trasaterra.com/2011/03/satellite-image-of-tassili-n%e2%80%99ajjer-national-park/">Satellite image of Tassili n’Ajjer National Park</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>This amazing image is blend of infrared, near-infrared, and visible light satellite images taken by Landsat 7 over ten years ago. It was posted by NASA. The park in located in southeastern Algeria in Sahara and it&#8217;s a UNESCO World Heritage Site. The texture is amazing. I think back on all those moments when as a designer one looks really hard for just the right abstract texture to complement the project. It seems this image could provide endless abstract details. Another reason this image caught my eye is because it&#8217;s topography, and yet with all the color it transforms into something more.</p>
<p><a rel="attachment wp-att-514" href="http://www.trasaterra.com/2011/03/satellite-image-of-tassili-n%e2%80%99ajjer-national-park/tassilinajjer/"> <img class="alignnone size-full wp-image-514"  src="http://www.trasaterra.com/wp-content/uploads/2011/03/tassilinajjer.jpg" alt="" width="700" height="536" /></a></p>
<p><a href="http://earthobservatory.nasa.gov/IOTD/view.php?id=49864" target="_blank">Read more here on NASA website</a></p>
<p>The post <a href="http://www.trasaterra.com/2011/03/satellite-image-of-tassili-n%e2%80%99ajjer-national-park/">Satellite image of Tassili n’Ajjer National Park</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Earth Hour Lights Out in NYC</title>
		<link>http://www.trasaterra.com/2011/03/earth-hour-lights-out-in-nyc/</link>
		<comments>http://www.trasaterra.com/2011/03/earth-hour-lights-out-in-nyc/#comments</comments>
		<pubDate>Sun, 27 Mar 2011 01:24:38 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=507</guid>
		<description><![CDATA[<p>At 8:30 tonight NYC landmarks turned their lights off for an hour to mark the Earth Hour (sponsored by World Wildlife Fund). Chrysler building turned their lights off first (which you can&#8217;t see in my pic), then the New York&#8230;</p><p>The post <a href="http://www.trasaterra.com/2011/03/earth-hour-lights-out-in-nyc/">Earth Hour Lights Out in NYC</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>At 8:30 tonight NYC landmarks turned their lights off for an hour to mark the Earth Hour (sponsored by World Wildlife Fund). Chrysler building turned their lights off first (which you can&#8217;t see in my pic), then the New York Life Insurance building, and then the Empire State.</p>
<p>130 countries participated around the world. Earth Hour event started in 2007.</p>
<p><a rel="attachment wp-att-509" href="http://www.trasaterra.com/2011/03/earth-hour-lights-out-in-nyc/earth_day_lights_out_nyc-2/"><img class="alignnone size-full wp-image-509"  src="http://www.trasaterra.com/wp-content/uploads/2011/03/earth_day_lights_out_nyc1.jpg" alt="" width="700" height="266" /></a></p>
<p>Here is the video of the lights getting turned off<br />
<iframe  width="640" height="390" src="http://www.youtube.com/embed/9TbOVQPgOvQ" frameborder="0" allowfullscreen></iframe></p>
<p>The post <a href="http://www.trasaterra.com/2011/03/earth-hour-lights-out-in-nyc/">Earth Hour Lights Out in NYC</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Silver on black</title>
		<link>http://www.trasaterra.com/2011/03/silver-on-black/</link>
		<comments>http://www.trasaterra.com/2011/03/silver-on-black/#comments</comments>
		<pubDate>Sun, 20 Mar 2011 21:37:58 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=498</guid>
		<description><![CDATA[<p>Here are our new cards, silver ink on matte black paper. The letterpress impression is light to avoid ghosting on the back. We are very pleased with this effect, and it&#8217;s always so great to do something so tactile after&#8230;</p><p>The post <a href="http://www.trasaterra.com/2011/03/silver-on-black/">Silver on black</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Here are our new cards, silver ink on matte black paper. The letterpress impression is light to avoid ghosting on the back. We are very pleased with this effect, and it&#8217;s always so great to do something so tactile after spending countless hours in front of the computer.</p>
<p><a rel="attachment wp-att-503" href="http://www.trasaterra.com/2011/03/silver-on-black/cards1-2/"><img class="alignnone size-full wp-image-503"  src="http://www.trasaterra.com/wp-content/uploads/2011/03/cards11.jpg" alt="" width="700" height="497" /></a><br />
<span id="more-498"></span><br />
<a rel="attachment wp-att-501" href="http://www.trasaterra.com/2011/03/silver-on-black/cards2/"><img class="alignnone size-full wp-image-501"  src="http://www.trasaterra.com/wp-content/uploads/2011/03/cards2.jpg" alt="" width="700" height="455" /></a></p>
<p><a rel="attachment wp-att-500" href="http://www.trasaterra.com/2011/03/silver-on-black/cards3/"><img class="alignnone size-full wp-image-500"  src="http://www.trasaterra.com/wp-content/uploads/2011/03/cards3.jpg" alt="" width="700" height="412" /></a></p>
<p><a rel="attachment wp-att-499" href="http://www.trasaterra.com/2011/03/silver-on-black/cards4/"><img class="alignnone size-full wp-image-499"  src="http://www.trasaterra.com/wp-content/uploads/2011/03/cards4.jpg" alt="" width="700" height="446" /></a></p>
<p>The post <a href="http://www.trasaterra.com/2011/03/silver-on-black/">Silver on black</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Letterpress time</title>
		<link>http://www.trasaterra.com/2011/03/letterpress-time/</link>
		<comments>http://www.trasaterra.com/2011/03/letterpress-time/#comments</comments>
		<pubDate>Sat, 19 Mar 2011 22:12:24 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=492</guid>
		<description><![CDATA[<p>We just spent few hours at The Arm letterpress shop in Williamsburg. Great place and great results today &#8212; silver ink on black matte paper.</p><p>The post <a href="http://www.trasaterra.com/2011/03/letterpress-time/">Letterpress time</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>We just spent few hours at The Arm letterpress shop in Williamsburg. Great place and great results today &#8212; silver ink on black matte paper.</p>
<p><a rel="attachment wp-att-493" href="http://www.trasaterra.com/2011/03/letterpress-time/letterpress1/"><img class="alignnone size-full wp-image-493"  src="http://www.trasaterra.com/wp-content/uploads/2011/03/letterpress11.jpg" alt="" width="700" height="523" /></a><br />
<span id="more-492"></span><br />
<a rel="attachment wp-att-494" href="http://www.trasaterra.com/2011/03/letterpress-time/letterpress2-2/"><img class="alignnone size-full wp-image-494"  src="http://www.trasaterra.com/wp-content/uploads/2011/03/letterpress21.jpg" alt="" width="700" height="523" /></a></p>
<p><a rel="attachment wp-att-496" href="http://www.trasaterra.com/2011/03/letterpress-time/ewa_letterpress/"><img class="alignnone size-full wp-image-496"  src="http://www.trasaterra.com/wp-content/uploads/2011/03/ewa_letterpress.jpg" alt="" width="700" height="454" /></a></p>
<p>The post <a href="http://www.trasaterra.com/2011/03/letterpress-time/">Letterpress time</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Breathing Earth</title>
		<link>http://www.trasaterra.com/2011/03/breathing-earth/</link>
		<comments>http://www.trasaterra.com/2011/03/breathing-earth/#comments</comments>
		<pubDate>Sat, 19 Mar 2011 04:44:20 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=488</guid>
		<description><![CDATA[<p>Interesting simulation of CO2 emissions of every country around the world, and ratios of birth and death. Click here: http://www.breathingearth.net/</p><p>The post <a href="http://www.trasaterra.com/2011/03/breathing-earth/">Breathing Earth</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Interesting simulation of CO2 emissions of every country around the world, and ratios of birth and death.<br />
Click here:<a href="http://www.breathingearth.net/" target="_blank"> http://www.breathingearth.net/</a></p>
<p><a href="http://www.breathingearth.net/" target="_blank"><img class="alignleft size-full wp-image-490" src="http://www.trasaterra.com/wp-content/uploads/2011/03/breathing_earth.jpg" alt="Breathing Earth" width="700" height="353" /></a></p>
<p>The post <a href="http://www.trasaterra.com/2011/03/breathing-earth/">Breathing Earth</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Tiwanaku painting resembling Gustav Klimt</title>
		<link>http://www.trasaterra.com/2011/03/tiwanaku-painting-resembling-gustav-klimt/</link>
		<comments>http://www.trasaterra.com/2011/03/tiwanaku-painting-resembling-gustav-klimt/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 20:06:51 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=486</guid>
		<description><![CDATA[<p>We saw this painting in a museum in San Pedro de Atacama, Chile. It caught our attention because it resembles Gustav Klimt works. This painting was created by Tiwanaku culture around San Pedro de Atacama. Tiwanaku were a pre-Inca culture&#8230;</p><p>The post <a href="http://www.trasaterra.com/2011/03/tiwanaku-painting-resembling-gustav-klimt/">Tiwanaku painting resembling Gustav Klimt</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>We saw this painting in a museum in San Pedro de Atacama, Chile. It caught our attention because it resembles Gustav Klimt works. This painting was created by Tiwanaku culture around San Pedro de Atacama. Tiwanaku were a pre-Inca culture in South America. Around 400 AD they expanded their territories from Bolivia into Chile and Peru. The date of this piece was not provided by it must pre-date Klimt by many centuries.</p>
<p><a rel="attachment wp-att-487" href="http://www.trasaterra.com/2011/03/tiwanaku-painting-resembling-gustav-klimt/spda_painting/"><img class="alignnone size-full wp-image-487"  src="http://www.trasaterra.com/wp-content/uploads/2011/03/spda_painting.jpg" alt="" width="700" height="516" /></a></p>
<p>The post <a href="http://www.trasaterra.com/2011/03/tiwanaku-painting-resembling-gustav-klimt/">Tiwanaku painting resembling Gustav Klimt</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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		<title>Adventures in letterpress</title>
		<link>http://www.trasaterra.com/2011/03/adventures-in-letterpress/</link>
		<comments>http://www.trasaterra.com/2011/03/adventures-in-letterpress/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 18:43:33 +0000</pubDate>
		<dc:creator>Trasaterra</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.trasaterra.com/?p=464</guid>
		<description><![CDATA[<p>Recently we took a letterpress workshop. We&#8217;ll need more practice with the metal type to say the least. It was really helpful to have the iphone to figure out the reverse order of type. &#160; &#160;</p><p>The post <a href="http://www.trasaterra.com/2011/03/adventures-in-letterpress/">Adventures in letterpress</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Recently we took a letterpress workshop. We&#8217;ll need more practice with the  metal type to say the least. It was really helpful to have the iphone to  figure out the reverse order of type.</p>
<p><a rel="attachment wp-att-465" href="http://www.trasaterra.com/2011/03/adventures-in-letterpress/letterpress2/"><img class="alignnone size-full wp-image-465"  src="http://www.trasaterra.com/wp-content/uploads/2011/03/letterpress2.jpg" alt="" width="680" height="393" /></a><br />
<span id="more-464"></span><br />
<a rel="attachment wp-att-465" href="http://www.trasaterra.com/2011/03/adventures-in-letterpress/letterpress2/"></a><a rel="attachment wp-att-473" href="http://www.trasaterra.com/2011/03/adventures-in-letterpress/letterpress-2/"><img class="alignnone size-full wp-image-473"  src="http://www.trasaterra.com/wp-content/uploads/2011/03/letterpress1.jpg" alt="" width="680" height="508" /></a></p>
<p>&nbsp;</p>
<p><a rel="attachment wp-att-465" href="http://www.trasaterra.com/2011/03/adventures-in-letterpress/letterpress2/"></a><a rel="attachment wp-att-468" href="http://www.trasaterra.com/2011/03/adventures-in-letterpress/letterpress3-2/"></a><a rel="attachment wp-att-468" href="http://www.trasaterra.com/2011/03/adventures-in-letterpress/letterpress3-2/"><img class="alignnone size-full wp-image-468"  src="http://www.trasaterra.com/wp-content/uploads/2011/03/letterpress31.jpg" alt="" width="360" height="482" /></a></p>
<p><a rel="attachment wp-att-468" href="http://www.trasaterra.com/2011/03/adventures-in-letterpress/letterpress3-2/"></a></p>
<p>&nbsp;</p>
<p>The post <a href="http://www.trasaterra.com/2011/03/adventures-in-letterpress/">Adventures in letterpress</a> appeared first on <a href="http://www.trasaterra.com">Trasaterra</a>.</p>]]></content:encoded>
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