ARTnews is the oldest and most widely circulated art magazine in the world. We were brought in to redesign and upgrade the ARTnews magazine website which had not been revamped in several years.
We began the process by carefully a crafting strategy which accounted for every stage of design and development. The first milestone we accomplished was migrating 15 years worth of articles to the new system. With the data in place we then built a prototype which helped us refine the User Experience and assist ARTnews content managers in learning to use the CMS. Once we had a fully functioning back-end we proceeded to the design process. Drawing upon current trends and their classic editorial style we crafted a clean, modern and user-friendly interface. The new site was designed to maximize user engagement.
We also implemented an e-commerce system which facilitates the sales of ARTnews back issues. We continue to work with ARTnews as the site is built on a scalable platform where new strategies and features can be continuously deployed.
Visit the site:
artnews.com