New Narratives is an innovative support program for independent media in Africa. The project works with Africa’s best and largest media houses to build independent business models that will reward media for truthful, independent reporting.
We began the project by creating a new logomark to graphically imply New Narratives’ core mission of disseminating news stories generated by African reporters (‘Africans Reporting Africa’).
In the next phase of the project we devised a User Experience strategy to organize the types of content on the site (print, radio and multimedia stories). With the new identity in place and a completed UX plan we designed a contemporary, news-centric interface. The back-end was developed to accommodate multiple editors on a user-friendly CMS.
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